Moby was one of the most important dance music figures of the early '90s, helping bring the music to a mainstream audience both in England and in America. Moby fused rapid disco beats with heavy distorted guitars, punk rhythms, and detailed productions that drew equally from pop, dance, and movie soundtracks. Not only did his music differ from both the cool surface textures of ambient music and the hedonistic world of house music, but so did his lifestyle; Moby was infamous for his devout, radical Christian beliefs, as well as his environmental and vegan activism. "Go" became a British Top Ten hit in 1991, establishing him as one of the premier techno producers
Moby continued performing at dances and raves throughout 1991 and 1992, culminating in a set at 1992's Mixmag awards where he broke his keyboards at the end of his concert. Moby, his first full-length album, appeared in 1992. In 1993, he released the double A-side single "I Feel It" / "Thousand," which became a moderate U.K. hit. That same year, Moby signed a record contract with Mute and his first release was Ambient, which compiled unissued material recorded between 1988 and 1991.